PR191
Home Page | Syllabus
| Grading
| Date
|
Class
Activity
|
Readings
|
What'
s Due
|
|
Jan.
24 (W)
|
Course
overview; grammar skills assessment |
|
Introductory
e-mail to cynthia.mccune@sjsu.edu
|
|
Jan
29 (M)
|
Prewriting & editing; introduce Copy Edit the World PR theory/persuasion overview (assign cognitive dissonance paper) |
Wilcox,
Ch1-2
|
|
|
Jan.
31 (W)
|
Intro to PR blogging; select a PR blog/wiki to follow this semester
|
Wilcox,
Ch.13, p. 394
|
Due:
Cognitive dissonance paper; sign up for class blog |
|
Feb.
5 (M)
|
Letters, Memos & E-mail; Blogging demo In-class
exercise: hotel letter |
Wilcox 14
|
|
|
Feb.
7 (W)
|
Writing Speeches; Intro to Powerpoint (assign speech/ppt.; speech topic memo due 2/19, speeches due 3/5 & 3/7); bring Wilcox text to class for in-class exercise |
Wilcox
16
|
First
class blog post due |
|
Feb.
12 (M)
|
Graphic Design primer (assign design critique, due 2/28); class blog check-in |
|
Due:
PR Letters
paper, class blog post #2
|
|
Feb.
14 (W)
|
|
Wilcox 12
|
Due: Speech topic memo
|
|
Feb.
19 (M)
|
Annual
reports (assign annual
report analysis,
due 3/14); class blog check-in, quiz review
|
Wilcox
14
|
Due:
Class blog post #3
|
|
Feb.
21 (W)
|
More Powerpoint; class time for speech/PPt. prep
|
|
|
|
Feb.
26 (M)
|
QUIZ 1 (Wilcox 1-2, 12, 14, 16 & Design Book) |
|
Due: Class blog post #4 Newsletter
/ e-zine / blog proposal memo (one memo per team;
list team members)
|
|
Feb.
28 (W)
|
Present your design critiques; discuss group presentations on PR areas of interest, select interest areas, form teams; class time for speech/PPt prep
|
Design
Book
|
Due: Design
critiques |
|
March
5 (M)
|
Speeches/PowerPoint
Presentations
|
|
|
|
March
7 (W)
|
Speeches/PowerPoint Presentations
|
|
Due:
Your Speeches
|
|
March
12 (M)
|
Media
interview prep; in-class exercise
|
|
Due: Copy
Edit the World - your first 10 pts.; class blog
post #6
|
|
March
14 (W)
|
Annual reports: discuss your examples; newsletter project check-in/team time
|
Wilcox
14
|
|
|
March
19 (M)
|
|
Wilcox p. 422 (also see links) |
Due:
Class blog post #7
|
|
March
21 (W)
|
|
Wilcox 15 & Design Book (2nd half/fonts) |
|
|
March
26-30
|
SPRING
BREAK |
|
|
|
April
2 (M)
|
Intro to Adobe InDesign - lab/start DM brochure;newsletter project check-in/team time |
Wilcox
12, p. 360-372
|
|
|
April
4 (W)
|
Lab: finish DM brochure in class
|
|
|
|
April
9 (M)
|
Your group presentations |
|
Due:
Class blog post #9 |
|
April
11 (W)
|
Your group presentations
|
|
Due:
Copy Edit the World - your second 10 pts.
|
|
April
16 (M)
|
Direct mail letters
|
Wilcox
15
|
Due:
Class blog post #10
|
|
April
18 (W)
|
QUIZ 2 (Ch. 12, 14-15 & Design Book)
|
|
|
|
April
23 (M)
|
|
|
Due:
Class blog post #11
|
|
April
25 (W)
|
DM peer editing, lab time to revise brochures; newsletter project check-in
|
Wilcox
15
|
Due:
Draft of DM letter/pkg. for peer editing
|
|
April
30
(M)
|
Web page design -- intro to Dreamweaver
|
Wilcox
13
|
Due: DM
package; class blog post #12
|
|
May
2 (W)
|
|
|
Due:
Web page
|
|
May
7 (M)
|
Present position papers; finish web page |
Due: Position
paper, class blog post #13, Web page &
110x110p photo uploaded
|
|
|
May
9 (W)
|
|
|
|
|
May
14 (M)
|
|
|
Due: final blog post #14 |
| May 23 (W) 12:15-2:30 |
Final exam -- present newsletter/blog projects |
|
Due: Newsletter, e-zine or focus blog |
PR191
Home Page | Syllabus
| Grading