Cynthia A. McCune Lecturer, Public Relations DBH 127 | 408-924-3245 | cynthia.mccune@sjsu.edu Office Hours: M/W 2-3 p.m., W 4:30-5 p.m. My Blog: mccunications.blogspot.com Class Blog: pr191.blogspot.com

Public Relations 191

Strategic Writing for Public Relations

Writing PR collateral materials.

Class Info:

• Syllabus & Grading
• Class Schedule & Links to Assignments
• Major Assignments & Copy Edit the World
• Extra Credit Options
• Student Web Pages

AP Stylebook & Libel Manual (any recent edition). The Associated Press.

Wilcox, Dennis (2005). Public Relations Writing And Media Techniques (5^th ed.).

Williams, Robin. The Non-Designer's Design Book. Berkeley, Calif.: Peachpit Press.

Gillmor, Dan (2004). We the Media (please read the intro and the first few chapters -- book available online at http://www.authorama.com/we-the-media-1.html).

Writing, Research & Media Resources

• Online grammar resources
• Journalism and mass comm. research page at SJLibrary.com
• Plagiarism reference page at SJLibrary.com
• Tips on writing for broadcast (Thanks, Prof. Bob )

• Direct Mail (download PPT as PDF)

• Writing position papers and white papers
  • Writing a position paper
  • Writing effective position papers
  • How to write a white paper
  • PowerPoint on Position Papers (download PDF)

• Web Writing
  • Writing for the Web: the 3-2-2-1 formula (download the PDF)
  • From Word to the Web: Using MS Word to create simple web pages (download the PDF)

• Writing memos and pitch letters
  How to write a memo
  A primer on media pitch letters
  • Pitch letters and proposals
  • How to write a pitch letter

• Samples
  • Sample pitch letters
  • Access query letter

Some Blogs to explore

• Online Public Relations -- searchable site, many useful links
• New PR Wiki, Constantin Basturea's excellent PR resource
• PR & Marketing blogs -- assorted links to PR-related blogs
• Micro Persuasion, Steve Rubel's blog on technology and PR
• Invisible Inklings, JMC grad student Ryan Sholin's blog
• SJSU Tech on a Mission, Steve Sloan's blog
• Boing Boing: A Directory of Wonderful Things

(Back to McCune faculty page)