Harvey Leonard Gotliffe, Ph.D. Professor Office: DBH 220 Phone: 408-924-3246 E-mail: hgotliffe@casa.sjsu.edu Office Hours: T-Th T/Th 9:15-10:15 a.m. + by appointment

Courses I Teach:

MCOM 136: Press and Camps -- World WarII. Students learn how the American media covered the Holocaust and the Japanese American Internment during World War Two. Guest speakers in Spring 2004 included Holocaust survivor Alicia Appleman Jurman author of "Alicia: My Story," and former internee Jeanne Wakatsuki Houston, author of "Farewell to Manzanar." Students view important and compelling videos, tour the Japanese American Museum, and each will personally interview a survivor and a former internee in their homes to learn about first-hand individual tales of both events.
JRN 153: Magazine and Online Writing. Students gain practical insight into the writing and selling of articles as a freelancer to a variety of magazines, newspapers and online markets. This course offers students the opportunity to hone their writing skills and gain a better understanding of the magazine medium, including: how to match article ideas (and articles) to the market, how to contact editors with your ideas, how to sell those ideas and the articles.

Other Courses I've Taught:

JRN 155: Magazine Editing & Production. Students produce Access magazine, the university’s general interest publication which has won over 180 regional and national awards for writing, editing, design, photography and artwork since 1986. Students serve as editors, art directors, photo editors and production people, working with student freelancers from around the campus.

 

The Magazine Program Offers Students:

Mu Alpha Gamma, student magazine organization, which brings in speakers for lunches, goes on tours of publications such as Sunset and Metro, and puts on Magazine Day every April .  

Education:

Ph.D., Wayne State University, 1981, Radio/TV/Film, American Influence on Israeli Television

M.S. San Jose State University, 1971, Print Journalism, The Alternative Press in N. California

B.S.  Wayne State University, 1958, Advertising/Marketing

Major Experience - Teaching:

Since 1986, started and head of magazine sequence, San Jose State University.
1984-1986, started/headed magazine journalism program, Central Michigan U.
1975-1980, taught broadcast, print and advertising, University of Detroit.
1971-1973, headed advertising sequence, Fresno State University.
1969-1971, adjunct professor of advertising, San Jose State University.

 

Major Experience - Professional:

Since 1963, freelance writer for magazine, newspapers and video (see freelance)
1980-1983, communications consultant, major client CBS/Fox Video.
1965-1969, creative services manager in charge of company publications for three divisions of Sterling Drugs in the New York area.
1963-1965, copywriter, Oldsmobile account, Leo Burnett, Detroit.
1962-1963, editor of automobile dealer magazines, Western Publishing. Since 1986, started and head of magazine sequence, San Jose State University.

Recent Freelance Writing:

Articles and essays have appeared in newspapers and online and print magazines including The San Jose Mercury News, Hewlett-Packard's Measure magazine and hpNOW web magazine, American Airlines The American Way, United Airlines Mainliner magazine, Editor & Publisher, and Entrepreneur, among others. Travel pieces have been written on trips to England, Lithuania, Australia, New Zealand, Italy, Israel and Hawaii..

Author of:

Responsible and Ethical Decision Making: Advertising and Editorial Content, 70-page monograph for the College Media Advisers, 2000.
The Ben & Zen, Now and Then WRITING ALMANACK, 1998.
Regional Magazines in America, two chapters - one on Sunset magazine.
The Jewish Traveler, one chapter on New Zealand.
Editor and Publisher, The Highway 17 Almanack & Gazetteer, regional travel and  philosophical magazine

Research Interests:

The First Amendment
Holocaust Denial Advertising in University Newspapers
The Jews of Lithuania

Recent Presentations:

Since 1998, nearly 20 presentations have been made on the above-mentioned topics to journalism, advertising, and Holocaust conferences; to student groups, Holocaust survivors, and to colleges in New York, Florida, Georgia, Ohio, California, Washington, D.C., and Jerusalem, Israel.